WP8 – DISSEMINATION AND COMMUNICATION

aims to facilitate the communication between SLIM and external related stakeholders as well as to properly disseminate the
project achievements

Minpol (lead), UPM, 3GSM, ARNÓ, BRGM, VA Erzberg GmbH, InvestorNet, LTU, Maxam, MUL, MINERA ORGIVA,
TU GRAZ, ZABALA

8.1. SETTING UP A COMMUNICATION AND DISSEMINATION PLAN

MINPOL (lead)

This task will involve the collation and production of accurate, objective and, where relevant, interactive information on
the progress and findings of SLIM as well as the social and environmental issues relating to the project scope. In order
to ensure that information about the project outputs reach all related and interested parties, a detailed communication
strategy will be established identifying target groups and methods of reaching them appropriately.
An effective and wide reaching information distribution campaign will be focused around the development of a project
website, the production of an initial project brochure, a series of fact sheets/leaflets, a number of short stand-alone
videos and/or slideshows and a poster series (the main characteristics of these materials have been explained in point
2.2.2. Communication Activities). A logo will be included to ensure distinctiveness and recognition of all project
outputs. Furthermore, press conferences will be organized and press releases issued upon reaching project milestones and
important achievements. All multimedia material produced will be available for download on the project web site. Other
potential distributions channels will be explored as well. Communication material will be produced in plain English
with the technology explained by the use of straightforward terms and diagrams. More detailed technical information
will be available on request or on the web site. This two level approach should provide all interested parties with the
factual information in an intelligible style.
A website will be developed to present the initial concepts of SLIM and present the ongoing results of the project
including up-to-date factual information on technologies and their use. All published multimedia material will be made
available for download on the website. The website will be one of the main disseminations means of the project. The
web site may also act as support tool for management activities by including something like a ‘voting tool’, facilitating
decision making in between general assemblies if necessary. It will also be investigated to which extent the presence of
the project in social media (Twitter, Facebook, etc.) will be favourable.
In order to achieve a wide dissemination of the SLIM concepts, progress and results, project partners will present
about the project and its achievements at related external events or conferences or at specific events. The project has a
high scientific relevance and it is basic to reach the main minerals producing communities. Depending on the external
potential for this form of dissemination, the project may consider own workshop(s).
A number of communities play a very influential role at EU level, communication activities will be oriented to reach
these communities (there have been included a list in point 2.2.1 Dissemination plan).

8.2. STAKEHOLDER INTERACTION

MINPOL (lead)

This Task will ensure that reliable and objective information about technology developed in the frame of SLIM and
the potential effects on ecosystems, populations, societies etc., will be available to provide the basis for open dialogues
with stakeholders. Using the communication strategy established in T8.1, T8.2 will initiate and develop these dialogues
at the various workshops, presentations and seminars. It is expected to contribute to the reconciliation of interests in
order to reach common agreement upon actions to mitigate the environmental and social impacts of the technologies to
be developed in the frame of this project in particular. In addition, this dialogue would provide feedback to the SLIM
project concept, progress and results and confirm its potential.
This task will ensure that all those parties interested in the SLIM project are kept informed of any new developments
and relevant events and encouraged to take part.

8.3. BEST PRACTICES COMMUNICATION WITH STAKEHOLDERS TAILORED FOR EU CONDITIONS

MINPOL (lead), ZABALA

When introducing and implementing new processes and technologies, it is essential to communicate almost all best
practices related to the application concerned. In order to become successful, a dialogue will be established at the
European level, involving the relevant transnational organisations. For doing this, it could be a good way to organise two
events preferably in Brussels. One event should take place early in the second half of the project and one towards the end
(probably in connection with a potential final project event). These activities will involve lobbying organisations such as
Euromines or Eurometaux, and other EU stakeholders together with members of the RMSG, ETP SMR, EIP on RM and
the EIT Raw Materials (KIC). All dialogue activities will be supported by information on the web site and other suitable
information sources. The results of this stakeholder communication will be summarised in a written report (D8.2).

8.4. EARLY AND OPEN COMMUNICATION WITH NEIGHBOURS AND LOCAL COMMUNITIES

MINPOL (lead), ZABALA

It turned out more and more in the recent past that the so-called “Social Licence to Operate” (SLO) can only be obtained,
when involving local communities and the society in general in the development process. SLIM foresees such activities
in the context of the public validation of the project achievements. We will organise workshops at two specific sites
where SLIM results might be implemented. Reliable, objective and easy-to-understand information will be provided to
the local stakeholders. Basing on this information, the workshop should try to bring the across messages that will help
to reconcile with the local communities and finally obtain the SLO. The results of this stakeholder communication will
be summarised in a written report (D8.3).

8.5. TWO-WAY COMMUNICATION AND COLLABORATIVE MASS MEDIA COMMUNICATION

MINPOL (lead)

In keeping with the open access initiative, project results will appear in scientific magazines and journal publications,
such as the Engineering & Mining Journal, Blasting and Fragmentation Journal, Journal of Explosives Engineering,
International Journal of Rock Mechanics and Mining Sciences & Geomechanics Abstract… among others.
UPM, MUL and LTU will actively collaborate in the publication of several scientific papers on the project’s expected
breakthroughs, clearly defining the set of expected outcomes eligible for an open access categorization as green
(delayed) open access or gold (immediate) open access.
A “press bureau” will be the communication interface to all (mass) media. All media inquiries will be channelled through
this gate.
The activities of the press bureau are:

  • encourage of media exchange by proactive address of publisher
  • collection of media mailing list and update on a regular base
  • compiling a content and distribution plan over the whole project term
  • writing and distribution of up to seven press releases
  • initiate coverage in terms of at least two published articles in related general and/or specialized journals.
    compilation of press kit as basic information set for external media
  • development of media co-operation(s) – exclusive cooperation with relevant professional journals; active inclusion into
    project progress.
  • Organization of press visits at demo-site – offer additional visibility and awareness opportunity; focused on definite
    achievements; accompanied by EU / DG, end-user and related EU projects representatives
  • Clipping and monitoring of media response – media monitoring service provides digital “copies” of media content;
    including documentation, content, analysis, editorial opinion if available.

Two press conferences will be scheduled. The first press conference will be held by mid of the project and to announce
first project result with the intention to push communication to a wider audience and with support of external media
multiplier. As part of the press conference and in subsequent information campaigns, selected media will be invited to
join a press visit of the demo-site and write-up about the aims, benefits and impacts. The second press conference – close
to the end of the project – is planned with the aim to provide an early conclusion of the project, to draw opportunities
to exploit achievements and as advance notice of the final project event.

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